OUR MISSION
“Genesis Block was born out of the need to provide the crypto-ecosystem with a strategic pathway toward sustainable growth and competitiveness.”
– Chloe White
Australia’s digital asset regulatory frameworks are rapidly evolving, and the market is growing in sophistication and density. We deliver deep insight, guidance and strategy in financial market regulation, policy development, and crypto-asset market analysis.
Our Work
Australia’s leading experts in digital asset policy, having successfully delivered multiple Australian Government projects and reviews related to blockchain.
Our expert services include:
Executive Briefings
Providing critical information that de-risks decision making for business leaders. High value, delivered directly.
Policy Development
Leadership for organisation through structured information gathering, drawn from a context appropriate environment.
Communications
Tailored comms strategies designed to improve your effectiveness in the policy and regulatory sphere.
Boardrooms Briefings
Advice to the C-Suite. Allowing organisations to meet their shareholder and stakeholder responsibilities.
Business Strategy
The development of short, medium and long term approaches to the developing digital asset landscape.
Public Speaking
Delivery of information by voice as a tool aids decision making. We present up to date information in person with purposeful impact.
Our Clients
Genesis Block works with forward-thinking organisations in the digital asset and public policy sphere.
Domain experience includes deep industry knowledge of stablecoins, fintech, financial market infrastructure, macro-financial analysis, monetary and fiscal policy and structural economic reform.
Traditional financial sector institutions
Exploring opportunities to offer new products and services related to crypto-assets.
Australian-based crypto companies
That are preparing to scale-up, become regulation-ready, and want to ship cutting-edge products and services.
Governments
We assist governments with the development of policy and/or implement digital asset solutions.
Crypto-native business
Seeking to enter the Australian market & establish a strong, sustainable presence.
SME, SMB & Enterprise Business
Educating and advising organisations with the development of policy, policy writing and policy communication.
Industry associations
In need of assistance with policy development, policy writing and policy communication.
Our Clients
Genesis Block works with forward-thinking organisations in the digital asset and public policy sphere.
Domain experience includes deep industry knowledge of stablecoins, fintech, financial market infrastructure, macro-financial analysis, monetary and fiscal policy and structural economic reform.
Our Core TEAM

The Genesis Block team is led by Chloe White, Australia’s inaugural National Blockchain Roadmap Lead and former advisor to Government on crypto-asset innovation.
Chloe was responsible for driving the Commonwealth Government’s five year plan to grow the blockchain sector. In this role, Chloe succeeded in delivering seven programs to support startups and promote blockchain technology.
Chloe was the Australian representative on the Governmental Advisory Board of INATBA, a global blockchain association, and was the Founder and Director of the APS Blockchain Network.
The Genesis Block team is led by Chloe White, Australia’s inaugural National Blockchain Roadmap Lead and former advisor to Government on crypto-asset innovation.
Chloe was responsible for driving the Commonwealth Government’s five year plan to grow the blockchain sector. In this role, Chloe succeeded in delivering seven programs to support startups and promote blockchain technology.
Chloe was the Australian representative on the Governmental Advisory Board of INATBA, a global blockchain association, and was the Founder and Director of the APS Blockchain Network.


Jamie comes to Genesis Block from the Financial Services Council, Australia’s peak industry body for the financial services industry representing over 100 members across funds management, life insurance, superannuation and financial advice licensees.
Prior to this, Jamie worked at the Commonwealth Treasury and advised the Australian Government on crypto-asset regulation, blockchain technology in financial services, capital markets, foreign investment in sensitive national security sectors, and international policy. Jamie was a key contributor to the Australian Government’s Review of Initial Coin Offerings, the National Blockchain Roadmap, and helped to oversee the implementation of the CHESS replacement project.

Jamie comes to Genesis Block from the Financial Services Council, Australia’s peak industry body for the financial services industry representing over 100 members across funds management, life insurance, superannuation and financial advice licensees.
Prior to this, Jamie worked at the Commonwealth Treasury and advised the Australian Government on crypto-asset regulation, blockchain technology in financial services, capital markets, foreign investment in sensitive national security sectors, and international policy. Jamie was a key contributor to the Australian Government’s Review of Initial Coin Offerings, the National Blockchain Roadmap, and helped to oversee the implementation of the CHESS replacement project.
NEWS
Chloe White – MD, Genesis Block – Appointed Strategic Policy Advisor to Blockchain Australia
“This is a crucial moment for Australia, and the work undertaken in coming months will lay the foundations for the future of digital assets in our nation. Given the importance of getting this right, my team at Genesis Block is dedicated to helping both industry participants and government policymakers assess the appropriate path forward. We are pleased to support Blockchain Australia’s work as part of this exciting mission.”

CONTACT
For all enquires or to request an information pack, please email [email protected]